DON’T BE SEEN TO BE JUST A.N.OTHER BRICK IN THE WALL

That’s precisely what too many businesses are seen to be and it is not a recipe for success. To put it simply, far too many businesses run the risk of becoming lost in a sea of sameness and being in real danger of drowning and going under. All this because they fail to differentiate themselves from their perceived competition and fail to stand out from the crowd as a result.

Be seen to stand for something in particular!

In short, undifferentiated businesses are bland. They don’t stand for anything in particular in the hearts and minds of their target audiences. As a direct consequence, they are seen to be distinctly bland rather than being seen to be a distinctive brand. Such businesses will never be seen to be anything more than me-too blands rather than being seen to be the go-to brand in their sector or market.

It’s time to think brand not bland – time to stand out from the crowd!