THERE IS NO POINT IN JUST BLANDING IN WITH THE COMPETITION

Why just blandly go where every other bland has gone before – unless you are determined to become just yet another example of the bland that time forgot? It is hardly a recipe for success to just sheepishly follow the herd in the well-trodden footsteps of others when real success lies in identifying your own direction and forging your own path.

Make your own rules and make others follow you!

If you stop to think about it, there is no such thing as a bland leader or an iconic bland, so why run the risk of being seen to be just a.n.other anonymous blot on an already overpopulated blandscape? The bland following the bland is such a pointless pursuit because there is absolutely no future in trying to outbland the bland and ending up just blanding in with the competition.

It’s time to think brand not bland – time to stand out from the crowd!